I’m Sofi Prado, a Brand Designer working across creative direction, visual systems, and campaigns for modern digital brands. I help companies build clear, scalable, and thoughtful brand experiences across digital and physical touchpoints.
I’m Sofi Prado, a Brand Designer working across creative direction, visual systems, and campaigns for modern digital brands. I help companies build clear, scalable, and thoughtful brand experiences across digital and physical touchpoints.
When I’m not designing, I’m usually traveling, taking photos, or getting inspired by everyday visual details.computer screen, I'm usually hiking in the Gorge or experimenting with film photography.
When I’m not designing, I’m usually traveling, taking photos, or getting inspired by everyday visual details.computer screen, I'm usually hiking in the Gorge or experimenting with film photography.
my experience
Metalshub
Brand Designer
At Metalshub I lead the evolution of the brand identity, transforming it from a traditional industrial look into a modern SaaS-oriented visual system. The work included defining a new design language, updating typography and color systems, and aligning brand communication across product, marketing and sales. Beyond visual identity, I developed campaigns, editorial assets and communication systems used across multiple teams. I also worked closely with product and marketing to ensure consistency across all brand touchpoints and supported external designers in execution.
2023 - now
Metalshub
Brand Designer
2023 - now
Freelancer
Brand Designer & Photographer
Web design and digital products, branding, identity, social media, email marketing, content creation for social media, Google ads banners, printed Worked independently with small businesses and startups, developing brand identities, digital experiences and communication systems across web, social and marketing channels. My work combined branding, content creation and photography, helping clients translate their offering into clear and consistent visual communication across touchpoints such as social media, email campaigns and advertising.
2020 - now
Freelancer
Brand Designer & Photographer
2020 - now
Rheinfaktor
Art director
Worked as part of a multidisciplinary team developing brand systems and communication strategies for B2B clients. My role combined art direction, visual design and campaign development across digital and print channels. Projects included web design, digital products, editorial layouts and campaign assets, with a strong focus on aligning visual communication with business and product goals.
2021 - 2022
Rheinfaktor
Art director
2021 - 2022
Howard Johnson
Graphic Designer & Photographer
B2C Communication - Content creation for social media, email marketing, Developed digital content for hospitality communication, including social media assets, email marketing visuals and blog content. Also responsible for photography and visual storytelling, ensuring brand consistency across digital touchpoints.
2019 - 2020
Howard Johnson
Graphic Designer & Photographer
2019 - 2020
Brex Company
Brand Designer & Photographer
I joined an in-house marketing team that evolved from a single hospitality brand into a multi-brand franchise structure managing 11 brands. This required building flexible visual systems and communication frameworks capable of scaling across different audiences and platforms. I worked across brand campaigns, social media, editorial content and multi-platform communication, while collaborating closely with designers, copywriters and marketing teams. I also supported junior designers and contributed to a shared design culture within a fast-paced environment.
2015 - 2019
Brex Company
Brand Designer & Photographer
2015 - 2019
República Libre
Graphic Designer & Social Media Manager
Worked on brand communication and digital content production for marketing campaigns and social media channels. My role focused on translating brand messages into consistent visual systems across digital touchpoints.
2014 - 2015
República Libre
Graphic Designer & Social Media Manager
2014 - 2015
TEDx Villa Allende
Brand Designer
Developed visual communication assets for event branding within the TEDx identity system. Work included social media content, promotional materials and event visuals, ensuring consistency with a globally recognized brand framework while adapting it to local communication needs.
2013 - 2014
TEDx Villa Allende
Brand Designer
2013 - 2014
Polo Positivo
Junior Brand Designer
Worked on brand identity and digital communication, developing visual content for social media and marketing campaigns. Focused on maintaining consistency across digital channels while supporting brand storytelling and promotional initiatives.
2013 - 2015
Polo Positivo
Junior Brand Designer
2013 - 2015
