Metalshub: Editorial Content

Developed a scalable editorial design system for Metalshub to support the creation of whitepapers, marketing materials, and sales enablement assets across the organization. The goal was to establish a consistent and flexible design framework that could be reused and adapted by external freelancers and internal stakeholders, ensuring visual consistency while improving production efficiency. I designed a modular whitepaper template system in collaboration with the content team, enabling a streamlined workflow where copy and design could be developed in parallel. This allowed the company to scale content production without compromising on brand quality or visual coherence. In addition, I independently designed a sales brochure used for conferences, client meetings, and business development activities. With limited initial structure or predefined guidelines, I was responsible for defining both the content structure and visual approach from the ground up, using iterative feedback after each version to refine the final output. This required translating complex product and industry information into a clear, structured, and visually accessible format that could effectively support the sales team in live business contexts. This project helped establish a more systemized approach to editorial and sales materials, bridging the gap between marketing content and business development needs through a unified visual language.